In Hollywood, in the ‘not too distant future’ technology will reform the planet into a gadget-guided wonderland glimmering with omniscient automatons and digital portals. At times, industry projections for technology are equally imaginative but are nonetheless often on the mark. Dick Tracy’s watch phone, James Bond’s submersible car and Alien’s mechanized sensor-based exoskeleton have all been invented in the real world. Despite the host of enticing devices emerging on open markets, the public’s imagination is held captive by the future of cell phones more than most other devices. Concept phones have become as thrilling as concept cars and the rumor mill is stirred up a year before the release of a new design. Possibly, this fascination with the not-so-humble mobile is based on the fact that the gadget is attainable and therefore applicable, almost universally. Despite consumer obsession, the public is fast becoming bored with reading about the future of Android and HTML5: topics that have passed their newsworthy date. Seemingly in response to this, HP has announced its intention to expand from their reputable role in the computer and HP ink cartridge industry and re-enter the cellphone market, giving gadget fans an entirely new device to wonder about.
The computing titan has released snippets of information about a possible upcoming mobile but, in an industry overwhelmed by publicity, it makes good marketing sense to play with your cards close to your chest if you are to retain consumer interest. Thus far, HP has declared its goal to bridge the gap between computing and cellphones. This is an ambitious but expected move given the corporation’s link with Microsoft. Among public contention about Windows’ new operating system, it is also a bold statement to make. Nonetheless, HP has under-emphasized the inclusion of the faddish Android Air in favor of calling attention to its intention to offer Windows 8-based platforms for tablets and smartphones. In keeping with the secretive tactics that HP has so successfully created a commotion with, it later claimed that re-entry into the mobile market was merely a consideration. Cloak and dagger strategies are remarkably efficient at generating publicity in a high-interest industry and, when considering the amount of thought the corporation appears to have put into its placement in the mobile market, it seems that HPs apparent uncertainty is little more than a marketing stunt. It might mean that consumers will have to wait another year before they can take advantage of a much-needed fresh approach to mobile gadgetry, but if the IT titan’s lofty goals come to fruition, a little patience will be worthwhile.
Personal Computing Through Mobile Devices
A recent announcement from HP’s CEO, Meg Whitman, revealed their intention to capture the personal computing market through mobile devices. The revolutionary approaches to the mobile industry made by current industry leaders have certainly thrilled consumers but, in a sense, innovations have been slightly stifled by the focus on merging the cellphone and tablet market with a single device. HP’s aim is far loftier when taking into account the ten year projections for cell phones. If, by 2020, mobiles will perform the same tasks that are currently relegated to personal computers, attempting to unite these two intersecting demographics now could potentially put HP in the leading position long before the industry evolves.One of the most interesting announcements made thus far speaks of converging computer, audio streaming, video and cellphone networks. Whilst this is an intensely practical goal, it is also one that has received more than its fair share of publicity through general commentary. HP has, however, been one of the few corporations to research that convergence realistically and practically by approaching the way various networks could be developed to communicate with one another. The ultimate goal is to allow consumers to use one device to satisfy all their needs seamlessly. The fact that consumers now use individual networks for each need is impractical but it exists for good reason. Mobiles simply do not have the bandwidth to handle the transfer of intensive data but HP’s involvement in the sector for a decade should provide an infrastructure solid enough to resolve the problem of bandwidth.
Beginning with Nokia’s Snake, mobile phones have slowly been refacing the way people game. It has also penetrated a new demographic of gaming converts. In the future, HP’s intention to enable data package transmission over larger bandwidths will further advance online gaming by developing a new platform that accounts for the most popular aspects of this market. By offering a programmable structure rather than a fresh set of games, the potential is infinite. The addition of a Windows 8 platform will not be without its detractors but it has always been a sturdy operating system for games. This solid backing will almost certainly add potency to mobile gaming.In the real world, the ‘not too distant future’ is projected by analysts to include cell phones that store 1000 eBooks, handle video conferencing and have power enough to process more than 2000 petabytes of data. In 2020, super computers are expected to be the norm, leaving mobile devices with plenty of room for improvement. They will replace credit cards, ATMs and tablets. They will absorb 53 percent of the IT industry, as consumers replace their desktops with smartphones. In the more foreseeable future, the industry looks almost as bright: A fresh dose of competition tends to push industries forward more rapidly. With HP’s grand intentions, those turbo-charged 2020 cell phones might hit the shelves sooner than planned.